Running log of memos documenting the concepts and implementation of Model Context Marketing
November 5, 2025 at 12:00 PM
Model Context Marketing evolves beyond optimizing for LLM citations. It's about using LLMs as both a market intelligence layer and distribution channel—enabling marketers to understand markets more deeply while positioning brands effectively in AI-mediated discovery.
November 4, 2025 at 6:00 PM
The fundamental shift from search engines and traditional websites to AI as the dominant marketing channel. Why search engines are becoming obsolete, what website fatigue means, and how domain expertise will win in the AI era.
November 4, 2025 at 4:30 PM
Quick audit identifying current site issues and prioritizing fixes for readability, structure, and user experience.
November 4, 2025 at 4:00 PM (Updated 5:00 PM)
Complete framework for Model Context Marketing: Connect, Measure, Optimize (CMO) and the seven MCM pillars - Truth, Structure, Freshness, Authority, Depth, Velocity, Authenticity.
November 4, 2025 at 3:30 PM
What JSON-LD does for Model Context Marketing and the essential Schema.org types every marketer should implement.
November 4, 2025 at 3:00 PM
How to establish yourself as the definitive, authoritative source on your domain expertise that LLMs trust and cite.
November 4, 2025 at 2:30 PM
How backlinks, citations, social presence, and continuous updates strengthen entity authority for LLMs.
November 4, 2025 at 1:15 PM
Best practices for creating LLM-friendly content that is declarative, factual, example-driven, and properly structured for machine understanding.
November 4, 2025 at 12:42 PM
Using semantic HTML tags and JSON-LD structured data to help LLMs parse content hierarchically and understand key entities.
November 4, 2025 at 12:00 PM
Setting up robots.txt, sitemap.xml, canonical URLs, and metadata to ensure content is visible and understandable to all LLM crawlers.