Running log of memos documenting the concepts and implementation of Model Context Marketing
January 12, 2026 at 10:00 AM
The key to driving results in AI-powered search is extracting raw, authentic market signals—queries, form fills, and customer needs—to inform content that demonstrates relevance, timeliness, and true market understanding. Voice of customer has never been more critical.
January 6, 2026 at 12:00 PM
Model Context Marketing evolves beyond optimizing for LLM citations. It's about using LLMs as both a market intelligence layer and distribution channel—enabling marketers to understand markets more deeply while positioning brands effectively in AI-mediated discovery.
December 16, 2025 at 10:00 AM
The fundamental shift from search engines and traditional websites to AI as the dominant marketing channel. Why search engines are becoming obsolete, what website fatigue means, and how domain expertise will win in the AI era.
December 9, 2025 at 10:00 AM
Complete framework for Model Context Marketing: the three-step process (Connect, Measure, Optimize) and the seven foundational pillars (Truth, Structure, Freshness, Authority, Depth, Velocity, Authenticity).
December 2, 2025 at 10:00 AM
What JSON-LD does for Model Context Marketing and the essential Schema.org types every marketer should implement.
November 25, 2025 at 10:00 AM
How to establish yourself as the definitive, authoritative source on your domain expertise that LLMs trust and cite.
November 18, 2025 at 10:00 AM
How backlinks, citations, social presence, and continuous updates strengthen entity authority for LLMs.
November 11, 2025 at 10:00 AM
Best practices for creating LLM-friendly content that is declarative, factual, example-driven, and properly structured for machine understanding.
November 4, 2025 at 10:00 AM
Setting up robots.txt, sitemap.xml, canonical URLs, and metadata to ensure content is visible and understandable to all LLM crawlers.