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November 4, 2025 at 4:30 PM

Hit List: Site Audit and Issues

A hit list is a quick audit process for identifying and documenting site issues. This memo captures problems found during evaluation and tracks their resolution.

Issues Identified

1. Homepage Needs Expansion 🔴 HIGH PRIORITY

Problem:

Homepage is too minimal. With all the comprehensive information created (7 memos, 4 concepts, 12 FAQs, complete frameworks), the homepage should better showcase this knowledge in a traditional landing page format.

Requirements:

  • Expand content using comprehensive information created
  • Create distinct sections (Hero, Framework Overview, Key Concepts, Getting Started)
  • Traditional landing page structure
  • Minimal marketing fluff—stay factual
  • Clear value proposition
  • Showcase CMOGA and TSFA frameworks

Status: ⏳ Pending

2. Memo Formatting Too Crowded 🔴 HIGH PRIORITY

Problem:

All memos appear as a "blob of text" with insufficient spacing and formatting. Difficult to scan and read.

Issues:

  • Missing vertical spacing between sections
  • Headings (H2, H3) not visually distinct enough
  • No bold or italic emphasis for key terms
  • Paragraphs run together
  • Lists could use better formatting
  • Code blocks need better contrast

Applies to:

  • MCM Framework memo
  • JSON-LD & Schema Types memo
  • Topical Authority memo
  • Reinforcement Signals memo
  • Content Strategy memo
  • Structure memo
  • Foundation memo

Status: ⏳ Pending

3. Concept Pages Formatting 🟡 MEDIUM PRIORITY

Problem:

Same formatting issues as memos—text too dense, lacking visual hierarchy.

Applies to:

  • Model Context Marketing concept
  • JSON-LD concept
  • Semantic HTML concept
  • Knowledge Graph concept

Status: ⏳ Pending

4. Missing Internal Links 🟡 MEDIUM PRIORITY

Problem:

When memos or concepts mention related topics, they don't link to those pages. Missing opportunity to create semantic relationships and help users navigate the knowledge graph.

Examples:

  • Memo mentions "JSON-LD" → Should link to JSON-LD concept page
  • Concept mentions "topical authority" → Should link to Topical Authority memo
  • Framework memo mentions all sub-concepts → Should link to each

Benefit:

Creates a self-feeding knowledge graph where users can continuously discover related content. Also helps LLMs understand relationships between concepts.

Status: ⏳ Pending

5. Mobile Responsiveness ✅ VERIFIED

Status:

Tailwind CSS responsive classes are in place. Mobile-friendly by default with max-w-4xl, px-6, and responsive navigation.

Action: None needed

6. FAQ Page ✅ GOOD

Status:

FAQ page has good formatting with clear question/answer structure. Use as reference for other page improvements.

Action: None needed—this is the model to follow

Implementation Plan

Phase 1: Fix Formatting (Highest Impact)

  1. Update global prose styles
    • Increase spacing between sections
    • Make headings more visually distinct
    • Add emphasis to key terms
    • Improve paragraph spacing
  2. Apply to all memos
    • Add proper spacing and visual hierarchy
    • Bold key terms on first mention
    • Better formatted code blocks
  3. Apply to concept pages
    • Same formatting improvements
    • Maintain consistency with memos

Phase 2: Add Internal Links

  1. Identify mentions
    • Scan all memos for concept mentions
    • Scan concepts for related memo topics
  2. Add contextual links
    • Link first mention of concepts
    • Add "Related Content" sections where helpful
    • Don't over-link—quality over quantity

Phase 3: Expand Homepage

  1. Design new structure
    • Hero section with clear value prop
    • CMOGA framework overview
    • TSFA signals explanation
    • Key concepts showcase
    • Recent memos
    • Getting started CTA
  2. Implement sections
    • Use existing content from memos
    • Keep it factual, minimal fluff
    • Make it scannable

Success Criteria

Formatting Fixed When:

  • ✅ Headings clearly distinguish sections
  • ✅ Adequate white space between elements
  • ✅ Key terms emphasized (bold/italic)
  • ✅ Easy to scan visually
  • ✅ Code blocks readable with good contrast

Internal Linking Complete When:

  • ✅ All concept mentions in memos link to concept pages
  • ✅ Concepts link back to relevant memos
  • ✅ Users can navigate knowledge graph naturally

Homepage Improved When:

  • ✅ Clearly explains what MCM is
  • ✅ Showcases CMOGA and TSFA frameworks
  • ✅ Highlights key concepts
  • ✅ Directs users to getting started resources
  • ✅ Maintains factual, educational tone

Why Hit Lists Matter

A hit list is a rapid assessment tool for identifying problems without over-analyzing. The goal is to:

  • Document issues as you find them — Don't rely on memory
  • Prioritize by impact — Fix high-impact items first
  • Track resolution — Mark items complete as you go
  • Iterate quickly — Small fixes compound

This memo serves as both the issue tracker and the documentation of what was fixed. As items are resolved, they'll be marked complete with dates.